Star Services: The Sister Company Redesigns
A dual-identity digital overhaul for St Ives' premier service partners. We unified the technical backbone of both Star Refuse and Star Linen Hire, transforming them from legacy local businesses into high-performance, premium digital brands.
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The Challenge
Both Star Refuse and Star Linen Hire are cornerstones of the St Ives economy, yet their digital presence was fragmented and dated. Star Refuse needed a modern, glassmorphic UI to command visual authority in waste management, while Star Linen required a cinematic, 'white-glove' aesthetic to attract high-end hospitality clients. The challenge was to deliver two distinct high-performance platforms that shared a robust technical DNA while serving vastly different customer personas.
The Solution
We engineered a shared high-performance architecture using Astro 5, allowing both brands to benefit from lightning-fast performance and unified SEO strategies while maintaining their unique visual identities.
1. Star Refuse: Implemented a sophisticated Glassmorphic UI with dynamic backgrounds and interaction-driven metrics.
2. Star Linen Hire: Transitioned to a high-contrast crimson and amber palette with parallax cinematic sections and micro-animations.
3. Technical Synergy: Both sites leverage Astro 'Islands' architecture for near-perfect Lighthouse scores and shared component logic for sustainable logistics and sustainability reporting.
Technology
Performance
