01
The challenge
A self-directed sample exploring how a holiday-let and domestic cleaning business in West Cornwall could present itself online, and how far the same brief can move between two distinct design directions.
All work
Two directions
Atlantic Shine
A demonstration brand for a West Cornwall cleaning company, designed twice (an editorial direction and a modern direction) to show how far a single brief can travel.
- Sector
- Cleaning services
- Year
- 2025
- Type
- Sample
02
Our approach
We designed Atlantic Shine twice from one brand. The editorial direction leans on typographic contrast, generous whitespace and a magazine-style rhythm; the modern direction uses numbered sections, lifestyle photography and subtle motion. Both carry the same promise, 'spotless spaces, every time', with transparent pricing and trust signals like DBS checks and a put-right promise.
03
The outcome
A paired concept that shows one cleaning brand can be confident and editorial, or clean and contemporary, and that the direction is a deliberate choice rather than a template default.
Built with
Designed for the phone first
Most visitors arrive on a phone, often on a patchy signal. Every page is designed at phone width before anything else, so the first thing a customer sees loads fast and reads clearly with one thumb.
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