A ground-up rebuild for Cornwall's waste collection specialist, turning a basic digital business card into a fast, premium site built to rank locally.
Star Refuse, a leading waste collection specialist in Cornwall, was trading on an outdated site that worked as little more than a basic digital business card. Slow load times, a rigid grid that never felt alive, and no clear conversion paths or trust signals meant it did not reflect the quality of the service or compete in a busy local market.
We rebuilt the site from the ground up in Astro, using Islands Architecture to keep JavaScript to a minimum and ranking strong for local Cornwall keywords. A sophisticated glassmorphic interface, dynamic backgrounds and scroll-responsive micro-animations gave it real presence, while services like holiday lets, block management and builder's waste were reorganised into a clear journey with strategic calls to action.
A modern, high-performance site that reads as the premium local operator it is, scoring a perfect 100 across Performance, Accessibility, Best Practices and SEO in Lighthouse, and built to keep ranking and converting.
100 across Performance, Accessibility, Best Practices and SEO
A few more screens from the starrefuse.co.uk build.
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