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Star Linen

A cinematic rebuild for the St Ives linen hire and laundry business, giving it the visual authority to win high-end commercial clients.

Sector
Linen hire and laundry
Year
2025
Type
Client build
www.starlinenhirestives.co.uk
Star Linen website
01

The challenge

Star Linen's original site was functional but dated. A weak visual hierarchy, an old purple-and-yellow palette and performance bottlenecks were holding back conversion for the busy property managers it serves, and the brand lacked the authority to attract high-end commercial clients.

02

Our approach

We rebuilt it in Astro 5 and React 19 around a cinematic brand identity: a high-contrast palette of deep crimson and amber, bold display typography, an immersive hero with glassmorphism overlays and custom scroll-triggered micro-animations. A dual-track structure splits fast-turnover holiday lets from high-volume commercial work to serve each customer cleanly, and animated growth stats put 14 years of experience and over 1,000 customers front and centre.

03

The outcome

A premium, high-performance site that gives Star Linen the credibility to win commercial work, scoring a perfect 100 across Performance, Accessibility, Best Practices and SEO.

The result

100 across Performance, Accessibility, Best Practices and SEO

Built with

  • Astro 5
  • React 19
  • Performance

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